INDIE OUTLOOK: STORMY KNIGHT August 25 2015, 0 Comments

Say hello to my pun-loving pal Sarah Knight, the Bristol based brains behind Stormy Knight. Stockist to the stars (Alexa Chung's sister bought one of her cards) and my go-to greetings girl, her cards have just the right mix of funny, cute and clever. Read more below to discover her 'Get Shit Done' song and childhood aspirations to be a contortionist....

WHAT DID YOU WORK AS BEFORE/ALONGSIDE BUILDING YOUR INDEPENDENT EMPIRE?
I've always worked in the design industry as a graphic designer and illustrator - most recently as an in-house designer for a company retailing children's travel products. Working in a creative environment has been great for developing my design skills, but some of the things I gleaned from that job were indispensable from a commercial perspective too. (Less creative things like profit margins, setting up  bar codes etc….)

WHY DID YOU DECIDE TO START YOUR OWN BUSINESS?
It's the main thing that drives me. Although I've been lucky enough to work in creative jobs that I've enjoyed, my mind is always filled with what I could be doing on Stormy Knight. When you are that geared towards something it feels like it's your calling and you lose interest in the other stuff - no matter how interesting that stuff is!


WHERE DO YOU LOOK FOR INSPIRATION WHEN YOU'RE SUFFERING WITH CREATIVE BLOCK?
My peers - there are so many amazing designers, illustrators and publishers at the moment that inspiration is rife! There are also some amazing stationery blogs like 'Oh So Beautiful Paper' and the 'Paper Chronicles' which are great for seeking out trends too. And trade shows are a great place to see what's new and exciting.

WHAT'S YOUR FAVOURITE PART OF WORKING FOR YOURSELF?
It's cheesy, but I enjoy it all because it has a direct impact on my life and income. (I even enjoy doing my accounts!) But the best bit is coming up with new designs and seeing them come off the press. Or when you get a massive order for thousands of cards ;)

WHAT IS THE HARDEST PART OF WORKING FOR YOURSELF?
Sometimes you want to run ideas and decisions past someone and that's not an option. I'm lucky that my family and friends are interested in what I do and they are always willing to give me feedback on new designs. And my boyfriend is pretty good at coming up with sound business advice. But essentially I make the decisions and if I make a bad one then there's no one else to blame, (and it's down to me to make the most of it!)


WHAT SONG DO YOU PUT ON WHEN YOU NEED TO 'GET SHIT DONE'?
KC and the Sunshine band 'Baby Give it Up'. You can't be down when that's playing.

WHAT WAS YOUR DREAM JOB AS A CHILD?
What wasn't? Vet, mounted police, contortionist, explorer, interior designer. The list goes on...

WHAT'S NEXT FOR YOUR BUSINESS?
Diversify and expand my ranges - my new foil collection was a big step aside from the humorous designs that I’m known for and they're doing really well (it’s just been announced as a finalist in for a big trade award, which I’m very excited about!) so I'm developing more typographic designs at the moment due to launch in January. I also have a new range of mini cards for Top Drawer this September and have lots of ideas for new ranges that I hope to bring to market in 2016. As well as that we've just started working with some stores in the US and Canada so I'm expanding the business both inside and outside the UK. 2016 is set to be a very busy year! 

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