Welcome to the wonderful, whimsical world of illustrator Louise Wright
. Her artwork features a menagerie of adorable animals, possibly inspired by her own pets (anyone who has ever owned a Collie will strongly identify with this particular print!) You can shop the full range of Louise's cards and prints over on her Etsy shop.
WHAT DID YOU WORK AS BEFORE BUILDING YOUR INDEPENDENT EMPIRE?
After studying illustration at uni it was my dream to become an illustrator right away. However, reality hit me hard and that just didn't happen. I ended up doing a range of jobs that I hated in order to try and tide myself over money wise. There were a couple that I did love and stuck at for a while, one was working as a Bookseller (on the kids floor!) and a Barista at my local Cafe. But I always had the goal of getting my work recognised, and I would work every evening after my day job to try and make that happen.
WHY DID YOU DECIDE TO GO IT ALONE?
To be totally honest I kind of fell into it by accident, it was a way of pushing myself to keep making creative work when times were tough. I joined a local print studio and started screen printing. I was just doing it for fun and printing onto whatever was around (tote bags, tea towels) and people at the studio kept asking me if they could buy them from me. Slowly I realised that I might have something here, and if going directly to publishers wasn't working - I'd just do it myself!
WHERE DO YOU LOOK FOR INSPIRATION WHEN YOU'RE SUFFERING WITH CREATIVE BLOCK?
I try and get out of the house! I find this massively helps me, I leave my phone at home and I go into town or take the dogs out for a walk. I struggled with this a lot earlier in the year and I've been forcing myself to try and take weekends off (when and where I can) so I can get out into the countryside, it makes coming back to my desk on a Monday much more exciting and I'm fresh and ready to tackle work again.
WHAT IS YOUR FAVOURITE PART OF WORKING FOR YOURSELF?
I love how rewarding it is! You put so so much in, it's always amazing when it starts to pay off. Whether that is a customer sending you a thank you card, getting a big wholesale order or nailing the card range I've been mulling over in my head for months.
(It's also nice that I get to be with my doggies all day and I can work in my yoga pants ;)
WHAT IS THE HARDEST PART OF WORKING FOR YOURSELF?
One of the toughest things for me is having no-one to speak to all day unless I go out. I find myself narrating what I'm doing to the dogs/plants. It also means there is no other creative person nearby who I can bounce ideas off so I do have to do everything by myself which can be tough sometimes. Having said that, I get distracted very easily so if some-one else worked with me in my studio I'd get no-where near as much done!
WHAT SONG DO YOU PUT ON WHEN YOU NEED TO PICK YOURSELF UP AND 'GET SHIT DONE'?
Every now and then this changes but I figure you can never wrong with 'Dancing Queen' by Abba! Always my go to song if it's a rough day.
WHAT WAS YOUR DREAM JOB AS A CHILD?
I wanted to be a writer, I'd spend ages writing these crazy stories and read them to my brother at bedtime to gauge if they were any good or not. If they got requested again the next night I was on to a winner!
WHAT'S NEXT FOR YOUR BUSINESS?
The big thing on my mind is making it through Christmas alive at the moment!! *panic*
But seriously...I am launching some very limited illustrated jewelry pieces at my Christmas markets, and I have new card lines getting ready for a 2016 launch. I'm now stocked in Paperchase (yay!!) and I gained my first Canadian stockist a week or so ago so I'm just working on building the brand inside and outside of the UK.